Cookie Policy

Effective date: December 03, 2025

Last updated: December 03, 2025

What are cookies?

This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.

Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.

How do we use cookies?

Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.

The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.

Types of cookies we use

Necessary

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

CookieDurationDescription
elementorNever ExpiresThe website’s WordPress theme uses this cookie. It allows the website owner to implement or change the website’s content in real-time.
VISITOR_PRIVACY_METADATA6 monthsYouTube sets this cookie to store the user’s cookie consent state for the current domain.
woocommerce_items_in_cartsessionWooCommerce sets this cookie to record if there are any items in the WooCommerce shopping cart.
woocommerce_cart_hashsessionWooCommerce sets this cookie to determine when cart contents/data changes.
wp_woocommerce_session_*2 daysWooCommerce sets this cookie to make a unique code for each customer so that it knows where to find the cart data in the database for each one.
cookieyes-consent6 monthsCookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.

Functional

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

CookieDurationDescription
VISITOR_INFO1_LIVE6 monthsA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
ytidb::LAST_RESULT_ENTRY_KEYNever ExpiresThe cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

CookieDurationDescription
sbjs_migrationssessionSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_current_addsessionSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_first_addsessionSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_currentsessionSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_firstsessionSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_udatasessionSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
sbjs_session1 hourSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
_ga2 yearsGoogle Analytics (Google Inc., USA):
Tracks unique visitors and sessions.
Privacy Policy: https://policies.google.com/privacy
Opt-out: https://tools.google.com/dlpage/gaoptout
_ga_XXXXXXXXXX1 dayGoogle Analytics session data
(Same provider as above)
_gid24 hoursGoogle Analytics session ID
(Same provider as above)

Marketing & Targeting

What are these cookies?

Marketing and targeting cookies are used to track your interactions on our website and across other websites to deliver personalized advertisements and measure the effectiveness of our marketing campaigns. These cookies may be set by us or by third-party advertising partners.

Why do we use them?

We use marketing cookies to:

  • Track conversions from advertising campaigns (e.g., when you make a purchase after clicking an ad)
  • Build audience segments for targeted advertising
  • Measure return on ad spend (ROAS)
  • Show you relevant products based on your browsing behaviour
  • Prevent showing you ads for products you’ve already purchased
  • Improve our marketing efficiency and ROI

Do I need to consent?

Yes. Marketing cookies are not necessary for basic website functionality. You must actively opt-in to these cookies through our consent banner. You can withdraw this consent at any time by visiting the Consent Preferences section below.

Third-Party Providers

The following third-party companies set marketing cookies on our website (only after you consent):

Cookie NameProviderPurposeDurationPrivacy & Opt-Out
_fbpMeta Platforms Inc. (Facebook)Facebook Pixel tracking – tracks conversions and optimizes advertising3 monthsPrivacy Policy – Opt-out
frMeta Platforms Inc. (Facebook)Facebook session and cookie identification for ad targeting3 monthsSame as above

Data Transfer

Meta Platforms (Facebook) processes your data in the United States under legally binding Standard Contractual Clauses. See our Privacy Policy Section 7 for full details on international data transfers.

Your Rights

You have the right to:

  • Withdraw consent for marketing cookies at any time (see Consent Preferences below)
  • Opt out of personalized advertising via Facebook Ads Preferences
  • Request information about what data we’ve collected about you
  • Request deletion of your data

To exercise these rights, email: support@novavitality.co.uk

Uncategorised

Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.

CookieDurationDescription
__Secure-ROLLOUT_TOKEN6 monthsDescription is currently not available.
__Secure-YECpastDescription is currently not available.

Manage cookie preferences

Consent Preferences

You can modify your cookie settings anytime by clicking the ‘Consent Preferences’ button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.

Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using a different web browser, please refer to its official support documentation.

support@novavitality.co.uk
NovaVitality Ltd (16876356)